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Tuesday, August 31st - 21:00 PM To 21:30 PM

Creativity at the service of Scicomm

Spanish Track


Digital marketing, strategic communications, target customers, etc. Are words that are not very common for science communication. However, we found scicomm on social networks such as TikTok, Instagram, Facebook, YouTube, from scientists that are very creative but have a lack of knowledge on how social communications works, and how to engage properly according to digital networks. That is why 3.14 Comunicación y Ciencia is a project that helps scientists, educators, and non-science journalists to create communicational strategies according to their objectives, target, etc. With a principal ingredient: creativity. This project has allowed me to do some workshops on creative writing, to give consultancies for scientists and educators, and to propose and create strategies for scicomm entrepreneurs.